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From the official Devo website:
McDonald’s & American Idol Go Low By Co-Opting DEVO’s Energy Dome
We recently discovered that DEVO has once again unwittingly intersected with mainstream pop culture.
McDonald’s fast food restaurants are offering a series of American Idol TV show themed toys in their children’s Happy Meals. One of the toys is named "New Wave Nigel", who sports an orange jumpsuit, punk shades, and an unmistakable DEVO Energy Dome. Flipping a switch plays a DEVO-esque song (which sounds a bit like a mutated version of DEVO’s Doctor Detroit.)
See video here.
Was DEVO ever contacted by McDonald’s, American Idol, or anyone else involved in making and distributing this toy wearing their trademark headgear?
Of course not.
Pioneers who got scalped….again.
If you haven’t already, be sure to check out our interesting interview with Mark Mothersbaugh of Devo!
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